Social Innovation Projects
What can we do to keep the children of India safe? At Bayer, we are doing our best with two innovative initiatives – namely the Program for Primary Prevention Sexual Violence (PPPSV) and Child Care Program (CCP).
Program for Primary Prevention Sexual Violence (PPPSV)
Bayer in India is working in active collaboration with King Edward Memorial Hospital Research Centre, Pune, Institute of Sexology, Charité, University clinic of Berlin, and an advisory council of experts from India to envision the Program for Primary Prevention of Sexual Violence (PPPSV).
The goal of PPPSV is to develop approaches for primary prevention of sexual violence in India via the route of medical science and technology. Primary Preventive approach is a means to prevent the incident before it happens. This approach brings to fore, strategies that utilize knowledge about typologies of potential offenders as well as potential victims that influence sexual offense situations before they occur.
As part of this program, a new online assessment tool called ‘Troubled Desire’ offers online-self-management for people in India who feel attracted to children and early adolescents, offering them a chance to get in real contact with therapists. This project aims to work with these self-reported pedophiles in a therapeutic set-up to increase empathy for potential victims, control impulses, and establish healthy adult relationships.
#Don’t Offend India campaign is part of the Program for Primary Prevention of Sexual Violence (PPPSV), with an aim to prevent potential child sexual abusers from offending.
Child Care Program (CCP)
One of Bayer’s Corporate Societal Engagement (CSE) initiatives, the Child Care Program is a concerted and integrated approach to highlight our attitude of zero tolerance towards child labour on the fields. This program focuses on educating and improving the lives of children and ensuring that they have an enjoyable and normal childhood.
What can we do to keep the children of India safe? At Bayer, we are doing our best with two innovative initiatives which were featured in a compelling documentary on Zee Business.