January 29, 2018

Making a difference with Arize® hybrid rice seeds

Project Sahyog: Bayer’s collaboration with India’s smallholder rice farmers

Initiative to help smallholder rice farmers in Bihar increase productivity / Focus on increasing hybridization to enhance food security of staple crops / More than 8000 rice farmers have received training and advisory on hybrid rice cultivation
Richard van der Zoom image
Bayer and Indian Grameen Services released a report on Project Sahyog in presence of the Hon’ble Union Minister of Agriculture and Farmers’ Welfare, Shri Radha Mohan Singh

Patna, January 28, 2018: Indian agriculture is primarily driven by small and marginal farmers who practice conventional farming. The lack of awareness about good agronomic practices and new technologies in agriculture impacts the productivity and farm incomes of farmers. In order to create awareness on hybridization and the role it can play in enhancing food security, Bayer India initiated “Project Sahyog” (Hindi: collaboration) in June 2017.

Project Sahyog is Bayer’s joint initiative with Indian Grameen Services (IGS) and is being implemented under the aegis of the Small Farmers’ Agribusiness Consortium (SFAC). The main objective of this initiative is to sensitize farmers and officials from India’s Ministry of Agriculture & Farmers’ Welfare, about the potential of hybrid rice seed to enhance food security.

Rice is an important staple food crop in India and that’s why Bayer chose to implement Project Sahyog with small rice farmers in Motihari, Bihar, and a prominent region in the rice growing belt of India. With its Arize® brand, Bayer offers a broad portfolio of high-yielding hybrid rice varieties adapted to diverse field conditions and the varying needs of farmers. Till date, approximately 8000 farmers across 100 villages in the East Champaran district of Bihar have visited Arize® demonstrations and taken part in trainings on integrated crop management solutions, good agronomic practices, nutrient management and weed management.

Nearly 700 smallholder rice farmers attended a farmer felicitation programme organized by Bayer India at Pipra Kothi in Bihar Zoom image
Nearly 700 smallholder rice farmers attended a farmer felicitation programme organized by Bayer India at Pipra Kothi in Bihar

Project Sahyog is being encouraged by the Hon’ble Union Minister of Agriculture & Farmers’ Welfare, Shri Radha Mohan Singh. Today, the Hon’ble Minister personally attended a mega farmer felicitation program organized by Bayer India in Pipra Kothi town in Bihar. The event saw a gathering of more than 700 rice farmers and key officials from the government and industry associations.

Speaking at the event, Richard van der Merwe, Senior Bayer Representative, South Asia, said, “As one of the leading players in the Indian agro-industry and with a history of more than 120 years of operations in India, Bayer has a deep understanding of Indian agriculture and the needs and challenges of Indian farmers. With Bayer’s Arize® hybrid seeds, rice farmers in Bihar have been able to increase their yields and thus increase their farm income and livelihoods. Through Project Sahyog, we are also supporting the Government of India’s vision to double farmers’ income by 2022.”

Sharing his thoughts on Project Sahyog, Kumaresh Rout, Vice President, IGS, said: “Bayer’s support is critical in driving productivity enhancement of rice farmers. This initiative is being widely appreciated by participating farmers in the project areas. Government officials have also been able to see the benefits of Arize® for themselves. In 2018, we plan to scale up our efforts further to sensitize important stakeholders on the role of hybrid seeds in enhancing yields and helping feed a growing population.”

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 99,600 people and had sales of EUR 34.9 billion. Capital expenditures amounted to EUR 2.2 billion, R&D expenses to EUR 4.4 billion. For more information, go to www.bayer.com

Indian Grameen Services
Indian Grameen Services is the not-for-profit arm of the BASIX Social Enterprise Group (SEG), for pioneering action research necessary for promoting livelihoods of underserved communities using commercial paradigms.

Media Contact
Saswati Panigrahi
Corporate Communications, Bayer Group in India
Tel. +91-22-2531-1097
E-mail: saswati.panigrahi@bayer.com

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