A Better Life for farmers and their families with Arize hybrids
Bayer distributes scholarships under its ‘A for Arize’ education awareness initiative
Lucknow, June 7, 2018: In July 2017, Bayer India’s Crop Science Division had launched the ‘A for Arize’ education awareness initiative to support higher education for farmers’ children. In an event held at the Indira Gandhi Pratishthan in Lucknow today, Bayer awarded scholarships to 20 students from the 6 states of Uttar Pradesh, Bihar, Jharkhand, West Bengal, Chhattisgarh and Madhya Pradesh. The scholarship amount from Bayer includes: Rs. 20,000 for secondary education; Rs. 50,000 for senior secondary education, and Rs. 1,20,000 for professional courses. The scholarships were handed over by Peter R. Mueller, Head of Crop Science Division, Bayer South Asia; in presence of farmers, local village representatives and various school authorities. Speaking at the event, Peter R. Mueller, said, “Arize is Bayer’s leading hybrid rice seed brand and a popular choice with Indian farmers. Since its launch, Arize has generated prosperity for farmers through higher rice productivity and better incomes, in line with its brand mission of ‘Better Rice, Better Life’. Taking the mission of Arize one step further, we want to provide better education opportunities to children from rural farming communities.” Besides scholarships, the ‘A for Arize’ program has also supported around 250 selected schools in key rice-producing states of India, with basic amenities such as black boards, educational charts and giveaways such as notebooks, school bags etc. To support this cause further, a dedicated team from Bayer held a campaign in villages to create awareness among parents and students on the need for quality education. In the chosen villages, local school events were organized involving the local village representatives and key Arize farmers. Children in India have one of the highest rates of school drop-outs, with poverty being a significant barrier to pursuing higher education. The states with a higher prevalence of school drop-outs are Jharkhand, Odisha, Bihar, West Bengal, Uttar Pradesh, Chhattisgarh and Madhya Pradesh. Incidentally, these seven states are also the major rice producing markets in India. The ‘A for Arize’ initiative also supports the United Nations Sustainable Development Goals (SDG). Quality Education is one of the goals identified among the 17 SDG’s.
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2017, the Group employed around 99,800 people and had sales of EUR 35.0 billion. Capital expenditures amounted to EUR 2.4 billion, R&D expenses to EUR 4.5 billion. For more information, go to www.bayer.com
Crop Science Communications, Bayer Group in India
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