- Bayer launches farmer meets in Farukhabad, Kannauj, and Etah starting February 9th
- Workshops to offer live demonstrations, agronomic training, and insights into DEKALB hybrids
Bayer to organize Spring Corn Festival across Uttar Pradesh to help smallholder farmers boost their yields & incomes
February 07, 2025, Uttar Pradesh: Bayer, a global enterprise with core competencies in healthcare and agriculture, is organizing a series of farmer workshops across key districts in Uttar Pradesh to highlight the importance of corn as a vital crop for food, feed, and sustainable fuel. These farmer-centric roadshows, already underway, will cover Marehara, Kamalganj, Chhibramau and other key locations, reinforcing Bayer’s commitment to supporting smallholder farmers in improving their yields and incomes.
The corn sector in India plays a crucial role in the economy, generating over 1,000 million man-days of employment and contributing ₹400 billion to the national GDP. With rising demand both domestically and globally, Bayer is driving improvements in corn yields through cutting-edge research, sustainable practices, and innovative solutions to support India’s goal of self-sufficiency in corn production.
The roadshows, which began on January 27 will go on till February 14 in the state. These interactive workshops will provide farmers with comprehensive insights into advanced crop management techniques to ensure maximum productivity. The sessions will feature live demonstrations of agronomic best practices, allowing farmers to see innovative techniques in action. They will also hear success stories from fellow farmers who have achieved better yields using DEKALB hybrids. Experts will provide guidance on sustainable farming techniques, equipping farmers with the knowledge to enhance productivity while maintaining soil health. Additionally, engagement activities, including a QR code-based reward system via the FarmRise app, will offer farmers opportunities to earn incentives and stay connected with Bayer’s agricultural network.
Speaking on this initiative, Mohan Babu, Cluster Commercial Lead, CropScience Division of Bayer in India, Bangladesh & Sri Lanka, said, “Bayer is committed to helping corn farmers enhance their productivity and income by equipping them with the right tools, knowledge, and support. These workshops are a crucial step in enabling farmers to adopt innovative practices, improve their yields, and meet the evolving demands of the corn market. Uttar Pradesh plays a vital role in India’s corn ecosystem, with its vast agricultural landscape and growing contribution to national production. By strengthening corn cultivation, we aim to support India’s journey toward self-sufficiency in corn for food, feed, and sustainable fuel, ensuring long-term economic growth and resilience for smallholder farmers.”
At the workshops, farmers will also learn about DEKALB’s Spring hybrids, known for their adaptability to diverse sowing conditions, superior standability, stay-green traits, and high-quality grains. These hybrids are designed to help farmers optimize their output while ensuring long-term sustainability. DEKALB Spring Hybrids possess a high starch content of 80-85% which is highly congenial for the distilleries to produce high-quality ETHANOL from these Hybrids. DEKALB hybrids are highly adaptable for SILAGE cultivation also.
Through hands-on learning and direct engagement with agricultural experts, Bayer continues to empower farmers, ensuring they are well-prepared for future challenges while driving economic growth in India’s agricultural sector.
To know more and participate in the festival, farmers can call the toll-free number Hello Bayer: 1800-120-4049.
Further Details on the Upcoming Farmer Meets:
State | Location (Mkt) | District | Date | Time |
Uttar Pradesh | Marehara | Etah | 9-Feb | 9.00 AM |
Uttar Pradesh | Marehara | Etah | 10-Feb | 2.00 PM |
Uttar Pradesh | Chhibramau | Kannauj | 14-Feb | 2.00 PM |
Uttar Pradesh | Kamalganj | Farukhabad | 15-Feb | 2.00 PM |
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com
Media Contact:
Snigdha Vishal
Communications, Bayer CropScience Limited
Email: snigdha.vishal@bayer.com
Varsha Balakrishnan
Edelman