Bayer partners with WayCool to deliver optimal solutions to smallholder farmers


23 February 2023, India: Bayer, a global enterprise with core competencies in the life science fields of agriculture and healthcare, has entered a Memorandum of Understanding with WayCool, one of India's largest Food and Agritech companies as a strategic partner to deliver end-to-end holistic solutions to smallholder farmers in India. The strategic collaboration aims to provide Indian farmers with access to premium products and solutions via a unified platform and personalized advice, with the goal of establishing and implementing a sustainable crop production model. Through Bayer's Better Life Farming Centers and Farmer Producer Organisations, smallholder farmers will be able to access timely crop advisory, transfer of good agricultural practices and WayCool's full stack services.


Bayer and WayCool have identified three key focus areas to support the farming community in India through their strategic collaboration. The first is a phydigital platform that offers one-stop solutions, the second is the economic benefits derived from the Food Value Chain partnership, and the third is the use of Bayer's Better Life Farming Centers and Farmer Producer Organisations. WayCool's farmer engagement business arm, "Outgrow," will leverage a digital application to provide farmers with solutions and services, while the on-ground network will be mobilized through WayCool's Outgrow Network Partners across Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, as well as Bayer's Better Life Farming Centers across the country. Further, WayCool will provide market linkages to help smallholder farmers get better prices for their produce.


Speaking on the partnership, Simon-Thorsten Wiebusch, Country Divisional Head - Crop Science Division of Bayer for India, Bangladesh & Sri Lanka, said, “Digitization of the complete value chain is a key enabler of advancing agriculture in India and a primary goal of the Crop Science Division at Bayer. To be able to offer these services to an expanded smallholder farmer base across the country and delivering greater value to them through a capable partner like WayCool will only bring us a step closer to this critical objective.”


Commenting on the MoU, Mr. Sanjay Dasari, Co-founder, WayCool, said, "As India progresses towards climate-smart agriculture, and achieving food security, the problem of rising temperatures and pest infestation is a significant challenge for farmers today in crop cultivation. This often leads to a loss in yield and productivity. Recognizing this pain point, we are extremely happy to partner with Bayer and aid the Indian farming community in this fight. Together we hope to support the creation of efficient and climate resistant food ecosystems, in line with our vision to transform the food-supply chain from farm to fork."


The collaboration between Bayer and WayCool aims to expand their network of farmer partners and facilitate the establishment and implementation of a sustainable crop production model. By providing customized services at the Better Life Farming Centers, the partnership will bring economic benefits to all stakeholders and enable farmers to achieve optimal price realization of their output. It represents a strategic alliance to create a sustainable and prosperous future for farmers in India.


About Bayer 

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to


About WayCool

WayCool Foods is India’s leading food and agri-tech platform. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its farmer engagement program - Outgrow, the company works closely with 200k farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 1,25,000 clients in the general trade, modern trade, and food services space. WayCool’s consumer brands basket consists of Madhuram, Kitchenji, L’exotique, Dezi Fresh and Freshey’s.


Media Contacts: 

Snigdha Vishal 

Communications Business Partner, CropScience - South Asia, Bayer  



Deepshikha Sinha

Senior Account Manager, Edelman