Program for Primary Prevention of Sexual Violence (PPPSV): Using proven expertise and knowhow from years of treatment experience, Bayer and its partnering institutions are developing strategies through the Project for Primary Prevention of Sexual Violence project to implement primary preventive measures, which protect women and children from sexual violence and it’s after effects.
Blind women as experts in the detection of breast cancer: Pioneering spirit is the central aspect of Bayer’s Corporate Social Responsibility initiatives keeping in line with its mission statement - Science For A Better Life. As an inspired extension, Bayer Group in India has endeavored to initiate an innovative CSR project - Discovering Hands - that aims to make a positive difference to the area of breast cancer as well as lend a helping hand for the visually challenged.
As prevention is critical in the fight against breast cancer, Dr. Frank Hoffmann, CEO of Discovering Hands pioneered a unique program -- Discovering Hands - that trains and deploys visually impaired women with their highly developed sensory skills to detect the early signs of breast cancer.
Bayer has a strong stake in helping to improve science education and to ensure that all individuals are scientifically literate. We want to help awaken and promote an interest in science, technology and medicine through initiatives for school children and scholarship programs. In this way, we are trying to help talented young people at an early age who have the potential to become leading-edge researchers.
Making Science Make Sense® (MSMS): The MSMS provides school students with an insight into everyday natural science phenomena with the help of all kinds of fascinating experiments. The recipe for success is both - simple and effective: Bayer employees take time out to visit the schools, armed with hands-on science. These are experiments that the school children can carry out themselves.
The initiative aims to advance science literacy among students through hands-on, inquiry-based learning. The program is designed in a specific way that includes live demonstrations, experiments, audio-visual tools and interactive sessions to enhance the learning experience and make sure that science is taught in a way that's enjoyable and fun.
In India, the Making Science Make Sense program has been able to inspire a large number of students and inculcate in them the love for science. With around 75,000 students who have already benefited from the program since 2007, we intend to reach out to another 15000 students from Mumbai, Vapi & Himatnagar for the academic year 2017-18.
Shiksha Abhiyaan: The program which was rolled out in 2013, is also an earnest Corporate Social Responsibility Scholarship initiative of Bayer Animal Health. Through this program, 50 scholarships are presented to the meritorious students who excel in science in their higher secondary and are willing to pursue their career in field of science.
Educational Initiatives in Telangana: Comprehensive educational interventions aim at catering the need of forming a healthy socio- economic culture where the depriving class of society can avail quality education. This project is being implemented in select villages of South India. Some of the activities include scholarships for the school going children, financial support to the deserving students to pursue higher education, upgrade and maintain the educational set-up of targeted school/s, improve the education delivery process in the local schools, create IT- enabled smart classes, skill development programs, school facility up-gradation including libraries, science labs, sports & cultural facilities and coaching.
Youth Education & Skill Development: Youth Education Program in schools in Vapi enables quality education for the children. Various activities undertaken under this program are up-gradation and maintenance of the educational set up of targeted school, diagnostic health camps for the children and appropriate health interventions Support is also provided in giving notebooks, school uniforms and sports gear to the students.
Bayer's corporate social responsibility has traditionally involved assistance for those in need and efforts to improve social conditions in all the countries in which the company is active. With Corporate Social Responsibility initiatives, the Bayer Group supports local communities with innovative educational and social projects. We are focusing on long-term projects according to the principle "helping people to help themselves." Here we are collaborating closely with both Government institutions and Non-governmental organizations.
Agricultural Productivity & Livelihood Support: Programs like Agriculture Productivity & Livelihood Support are being implemented to support small and marginal farmers through agriculture diversification by introducing mechanized farming, which would reduce cost of cultivation and also provide alternative livelihood sources like goat rearing and kitchen garden.
Community Development in Vapi: Community Development Program is being conducted in selected villages in the neighborhood of Vapi to create awareness in the field of hygiene and sanitation with construction of sanitation units. Preventive Health camps are also conducted followed by appropriate health interventions.
Integrated Rural Development: Women’s health care is one of most neglected areas in rural India. Simple aspect of menstrual health and hygiene is still not openly discussed among woman and adolescent girls. Creating awareness on importance of maintaining personal hygiene and leading a healthy life with low cost sanitary pads have been introduced in Kummarigadda and Sri Rangavaram in Medchal. Further low cost sanitary pad making units has also been setup to encourage entrepreneurship and livelihood among women.
Health Education: Comprehensive community health program is implemented to bridge the gaps in existing framework in the field of rural health and hygiene. The program aims at improving the overall health status in the target locations by providing a very high quality holistic healthcare approach including health screening, treatment of cases diagnosed during the screening and health education. The program is being implemented in Karnataka, Maharashtra, Rajasthan and Telangana.
To provide targeted assistance people who find themselves in situations of acute need as a result of natural disasters, Bayer pursues a dual strategy: the company provides immediate assistance following natural disasters – both through monetary and medical donations and through donations in kind to rebuild infrastructure.