Bayer brings its new Yellow Watermelon variety to India
Mumbai, June 21, 2021: Bayer has launched India’s first-ever yellow watermelon variety, ‘Yellow Gold 48,’ under its Seminis® brand of high-yielding vegetable seeds. The unique yellow watermelon has been developed from superior germplasm as part of Bayer’s global R&D efforts. The yellow watermelon variety has been commercially introduced in India following two years of local trials. With ‘Yellow Gold 48’, watermelon growers can benefit from enhanced yield potential, better disease & pest tolerance, and higher returns. For consumers used to the red variety of watermelons, the yellow variety is sure to provide a sensory delight and greater choice!
Besides the novel yellow-coloured flesh, Bayer’s yellow watermelon offers a distinct, sweet flavour. It has a thicker rind compared to the red watermelon variety, enabling a longer shelf-life and reducing potential losses from damage during transportation from farms to markets. The ‘Yellow Gold 48’ variety is best suited for cultivation from October to February and for harvest from April onwards. The yellow watermelon will be available in the market until mid-July.
Speaking about the new yellow watermelon, K.E. Muthu, Head of Bayer Vegetable Seeds, South Asia, said, “Yellow Gold 48 with its high yield and income potential will empower watermelon growers to diversify into new categories and meet the growing demand for exotic fruits. With 2021 designated by the United Nations as the ‘International Year of Fruits & Vegetables’, we have launched our innovative yellow watermelon to offer Indian consumers greater choice and create awareness on the nutritional benefits of fruits. We are also creating market linkages for yellow watermelon growers by connecting them directly to large buyers and food retail stores.”
Currently, Bayer’s yellow watermelon is available at a price range of ₹10 per kg in local fruit markets and select modern retail stores in Karnataka, Uttar Pradesh, Madhya Pradesh, and Rajasthan. To differentiate the yellow watermelon variety from the traditional red ones, the fruit carries an external peelable sticker with the Bayer and ‘Seminis® Yellow Gold 48’ logos for clear differentiation and authentication.
Bayer offers a total of five varieties of watermelons in India under the Seminis® brand. Another new launch from Bayer in 2021 includes the ‘Crimson B32’ red watermelon variety which comes with fewer seeds and an oblong shape.
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to www.bayer.com.
Communications, Bayer Group in India
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