Bayer intensifies efforts to curb counterfeit products
- New packaging features introduced to enable farmers to verify product authenticity at time of purchase
- 45,000 farmers & 1,865 retailers covered in anti-counterfeit awareness campaigns held in 2018 in Punjab
- Working closely with CropLife India and government authorities to clamp down on illegal products and their makers
Chandigarh / Ludhiana, April 26, 2019: Crop Protection chemicals play an important role in preventing crop losses both before and after harvesting. Farmers buy crop protection products with the sole objective to protect their crop, enhance crop yields and secure better returns on the money invested by them. Efficacy of products is therefore critical to farmers’ success. Legally registered crop protection products undergo stringent regulatory norms before being approved by concerned authorities. The use of unregistered and counterfeit crop protection products results in crop losses and severely impacts farmer incomes.
Over the last few years, there has been a rising incidence of counterfeit crop protection products in India. This is denting farmers' confidence and damaging the reputation of makers of genuine agrochemical products. Bayer has a zero-tolerance position towards counterfeits. As part of our constant endeavor to safeguard our trusted Crop Protection products, we conduct regular checks across our supply chain to track counterfeits. In 2018, Bayer conducted 83 checks covering 250 retailers across Bihar, Haryana, Uttar Pradesh, West Bengal, Gujarat, Jharkhand, Karnataka and Delhi. In 2019, a total of 22 checks have been conducted till date in the states of Bihar, West Bengal, Gujarat, Madhya Pradesh and Uttar Pradesh.
In Punjab, Bayer has been conducting regular awareness campaigns to educate farmers on identifying genuine products at the time of purchase. Bayer also conducts retailer / distributor meets to intensify farmer awareness about the ill effects of using counterfeit products. In 2018, our anti-counterfeit awareness campaign in Punjab covered over 45,000 farmers from 3,200 villages and 1,865 retailers in the state.
In September 2018, Bayer introduced the CapSeal safety feature in India for its leading insecticide brand 'Fame'. This new feature will enable farmers to distinguish original Bayer products from counterfeits. The Bayer CapSeal comes with an interactive safety feature and a unique QR code. Farmers can scan the QR code with the Bayer CapSeal App to check the authenticity of the code. In case of any doubts, the farmer can contact a local Bayer representative. An intensive on-ground campaign will soon be rolled out in Punjab to inform farmers about these upgraded safety features of Bayer products.
On April 23, 2019, Bayer along with other members of CropLife India met with the Director of Agriculture, Government of Punjab and Secretary Agriculture, Government of Punjab to apprise the public office of the on-ground situation and seek their continued support in the movement against the manufacture, supply and sale of illegal crop protection products. The officials of the Government of Punjab have pledged their support on the matter.
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2018, the Group employed around 117,000 people and had sales of 39.6 billion euros. Capital expenditures amounted to 2.6 billion euros, R&D expenses to 5.2 billion euros. For more information, go to www.bayer.com.
Communications, Bayer Group in India
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